Most people are under the misconception that outsourcing your business printing needs (flyers, leaflets, brochures, magazine booklets, etc) is always going to be the only option. The misconception that any scale of print production machine would be far too costly to implement in-house is now outdated, and with so many models and leasing options, the budgets of many businesses could afford an in house production machine, especially when considering loss prevention in terms of time and resources.
Your Typical Outsourced Printing Scenario
Monday
9:45am – Graphic file is approved for printing by marketing department
11am - Made 3 different calls and various emails for quote requests, preferred vendor hasn't responded yet
Tuesday
10:30am - Preferred vendor responds, with quote that I have to get approved by management
12pm – Management gives the go ahead on the quote
12:15pm - Have to wait for courier to pick up the print file (can't email, file 1gb +)
3pm - Courier arrives for pick up
Wednesday
10am - Marketing sends urgent message that there's a change, I have to call the printer to tell them to wait for updated file
11:30am - Courier arrives for revised file
Thursday
10am – Hard proof is ready for proof approval, drive down to print shop to view final proof (or wait via courier)
Friday
11am - Job is ready to pick up and bring back for distribution
Outsourcing also often includes unallocated extra time, and pop up costs on top of an already lengthy and pricey process. What if you had a machine onsite at your business with capability of your marketing needs? A machine that can handle heavy duty printing on semi-gloss stock, with a high professional print quality finish. What would be your timeline then?
Insourced Printing Scenario
Monday
9:45am - Graphic file is approved by marketing department
10am – Loaded file onto in house machine, print proof for marketing
10:15am – Marketing revises file
10:30 – New file loaded into in house machine, print proof
10:45am – Marketing department approves final proof, printing goes ahead
12pm – Printing complete and ready for distribution
On the right plan with the right machine, such as Sharp's MX7500N/6500N comes highly recommended, with Sharp's famous intuitive software and plenty of options to suit specific business needs, such as precise colour management for colour critical jobs, businesses can find a huge benefit in ending the majority of their outsourced printing (and waiting!)